This week I had a super unpleasant time boiling down my idea from a 34-page detailed Publisher mockup to three sentences. You can see them at http://theocp.launchrock.com/.
The assignment coming up next is to provide a minimal version of your product/website and get responses from the public to validate your idea. You're supposed to see if your solution is matching with a problem that people are having.
First pass: I create a five-page website (super happy about that, since I bought the domain a year ago and hadn't posted anything on it) and three super long, detailed survey targeting three different customer segments. I'm gonna get me some FEEDBACK!
Mentor: Shorter.
Second pass: I create a three-page website with one long survey.
Mentor: Shorter.
Third pass: I create a one-page website with a shorter survey: email address and zipcode.
Mentor: Shorter.
Final draft: I create a three-sentence website with a survey consisting of "give us your email address."
Mentor: Good. Now add a video.
Well, shoot. Now I get to go figure out how to make a one-minute tutorial video. Preferably by tonight. But no worries, at least I now have a place to put all the information that was cut out of the five-page website, and I'm quickly becoming an expert in boiling things down.
Want to see the finished product? Visit http://theocp.launchrock.com/. It'll only take a minute to read it. Literally.
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